SAFETY BELTS

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Released:	May 2007
Agency:	YesTasteWinNow
Country:	Russia
Category:	Public awareness messages
Tags:	tv-spot Social Advertising Creative review The most horrible and shocking ads Russian nominees to Cannes Lions 2008

Credits:

Advertising Agency: YesTasteWinNow , Moscow, RUSSIA
Executive Creative Director: Prodchenko Alexandr/Prodchenko Slava
Copywriter: Manyakhin Dmitry/Shiabauer Alexander/Kuzyomin Eugene
Art Director: Bazhenov Alexander
Account Supervisor: Salov Andrew
Production Company: FIBRE FILM PRODUCTION , Moscow, RUSSIA
Producer: Filikov Alexis
Editor: Politik Sergey
Date Of 1st Transmission: 15/06/2007
Entrant Company: YesTasteWinNow , Moscow, RUSSIA

Synopsis
The reel drags the viewer into the child’s state who is playing with her toy with no interest. The sharp outlet from the girl’s micro world into the occurred tragedy makes the viewer feel how horrible the situation is. She is too young to understand what has happened. The girl survived due to the safety belts while her parents died. The packshot where the dead bodies of her parents are fastened to the gurney says: “Fasten your seat belts, otherwise you will be fastened!”