Russia. The Door is Open

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Released:	June 2007
Brand name:	Сочи-2014
Agency:	FCB MA
Country:	Russia
Tags:	tv-spot Work Олимпийские Игры Personal effects - including perfumes, tobacco & luxury items Бизнес News Правда в глаза Новости Russian nominees to Cannes Lions 2008 Creative review

Credits:

Advertising Agency: FCB MA , Moscow, RUSSIA
Executive Creative Director: DTV-MA Production House
Copywriter: Rupert Wainwright, Lee Nelson
Account Supervisor: Oleg Volkosh, Victor Galkov
Production Company: DTV-MA PRODUCTION HOUSE , Moscow, RUSSIA
Director: Rupert Wainwright (USA)
Producer: Misina Oxana (DTV-MA), Alekseev Victor (DTV-MA), Lee Nelson
Lighting Cameraman: Jeffry Kimbell (USA)
Editor: Anatoly Konoplin
Post Production: DTV-MA Production House
Music: Artist/Title: Alexander Voitinsky
Date Of 1st Transmission: 03/05/2007
Entrant Company: DTV-MA PRODUCTION HOUSE , Moscow, RUSSIA

Synopsis
Russia has an almost 100 year commitment to the Olympic Moment. It is one of the great winter sports powers and has an opportunity for the first time ever, to bid and play host to the 2014 Winter Games. We wanted to welcome the International audience to ‘the new Russia’ and show our strong commitment to hosting the Olympic and Paralympic Winter Games in Sochi in 2014. As a result of this and other Sochi 2014 campaigns, the International Olympic Committee has designated Sochi as the host city of the 2014 Olympic and Paralympic Winter Games.