XBOX 360 - MAD WORLD

TV-Spots XBOX GAME CONSOLE MCCANN-ERICKSON S.A.

Stills from video click to enlarge

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Released:	June 2007
Avertiser:	MICROSOFT
Brand name:	XBOX GAME CONSOLE
Agency:	MCCANN-ERICKSON S.A.
Country:	USA
Category:	Entertainment & leisure
Awards:	Cannes Lions 2007 Film Silver CLIO Awards 2007 CLIO Awards 2007 Bronze
Tags:	Creative review Best reels for Xbox Creativity tv-spot

Credits:

Category: Best Use of Music
Title: MAD WORLD
Advertiser/Client: MICROSOFT
Product/Service: XBOX 360
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
Executive Creative Director: John McNeil/Rob Bagot
Creative Director: Geoff Edwards/Scott Duchon
Copywriter: Mat Bunnell
Art Director: Nate Able
Agency Producer: Hannah Murray
Production Company, City: ANONYMOUS CONTENT, Culver City
Country: USA
Director: Joseph Kosinski

Synopsis:

A sombre glimpse into the life of our hero, Marcus Fenix, as he battles for survival in a desolate war-torn world.