Cannes Lions 2007 Film Bronze - THE FOLDER

Stills from video click to enlarge

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Released:	June 2007
Brand name:	Cannes Lions 2007
Awards:	Cannes Lions 2007 Film Bronze
Tags:	Creative review Selection of best ads for toilet paper (bumf, tissues)

Credits:

Category: Toiletries
Title: THE FOLDER
Advertiser/Client: SCA HYGIENE AUSTRALIA
Product/Service: ABSORBENT TOILET PAPER
Entrant Company, City: THE SWEET SHOP, Auckland
Country: NEW ZEALAND
Advertising Agency: CLEMENGER BBDO MELBOURNE
Country: AUSTRALIA
Creative Director: Emma Hill
Copywriter: Cameron Hoelter/Josh Robbins
Agency Producer: Roz Ruwhiu
Production Company, City: THE SWEET SHOP, Auckland
Country: NEW ZEALAND
Director: Steve Ayson
Producer: Claire Kelly
D.O.P/Lighting Cameraman: Jac Fitzgerald
Editor: Stu Morley
Sound Design/Arrangement: Nylon Studios/Sydney
Post Production: Digital Pictures/Melboune
Other Credits: Production Designer: Ant Sumich

Synopsis:

Habits behind the toilet door are exposed in this commercial for Sorbent toilet paper. Follow the tale of our young hero and his road to ostracism.