Cannes Lions 2007 Film Bronze - NEWS STORY

Category: Clothing, Footwear & Accessories
Title: NEWS STORY
Advertiser/Client: LEVI'S
Product/Service: ORIGINAL 501
Entrant Company, City: BARTLE BOGLE HEGARTY, New York
Country: USA
Advertising Agency, City: BARTLE BOGLE HEGARTY, New York
Country: USA
Executive Creative Director: Kevin Roddy
Creative Director: Thomas Hayo
Copywriter: Matt Ian
Art Director: Amee Shah
Agency Producer: Julian Katz
Account Supervisor: Alex Lubar/Chris Wollen
Production Company, City: GORGEOUS ENTERPRISES, London
Country: UNITED KINGDOM
Director: Frank Budgen
Producer: Paul Rothwell
D.O.P/Lighting Cameraman: Benoit Delhomme
Editor: Kirk Baxter
Music - Artist/Title: Booka Shade/"Around You"
Sound Design/Arrangement: Amber Music/New York/Wave/London
Post Production: The Mill/New York

We played off of a 'cops-style' reality show, with the pay-off that our hero demonstrates his devotion to his favorite Levi's by becoming part of the action on television.