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Campaign "American Legacy Foundation (Truth)" →
Cannes Lions 2007 Film Bronze - JOGGERS ANONYMOUS/TRUTH
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| Released: | June 2007 |
| Avertiser: | AMERICAN LEGACY FOUNDATION |
| Brand name: | Cannes Lions 2007 |
| Agency: | ARNOLD WORLDWIDE |
| Country: | USA |
| Category: |
Public health & safety
|
| Awards: |
London Awards 2007 TV Public Service/Social Welfare Campaign Silver
Cannes Lions 2007 Film Bronze
|
| Tags: |
News
Award show winner
tv-spot
Creativity
Work
|
Credits:
Category: Public Health & Safety
Title: JOGGERS ANONYMOUS/TRUTH
Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Title: JOGGERS ANONYMOUS/TRUTH
Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: ANTI-SMOKING
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Synopsis:
At a 1997 deposition, a tobacco industry scientist compared the addictiveness of cigarettes to that of M&Ms and jogging. Go ahead, you can say it. Whudafxup?