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Aricept: Alzheimer's Day
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| Released: | August 2007 |
| Avertiser: | PFIZER |
| Brand name: | Aricept |
| Agency: | TBWA\ |
| Country: | Finland |
| Category: |
Toiletries & pharmaceuticals
|
| Awards: |
Eurobest 2007
Eurobest 2007 Bronze
|
Credits:
Description / Synopsis
If you're seeing this commercial for the first time you may be suffering from Alzheimer's Disease." Commercials were aired on September 21, only, always scheduled to air one after another.
Title "Alzheimer's Day"
Agency TBWA\PHS Helsinki
City Helsinki
Production Company: Woodpecker Film Oy
Advertiser PfizerBrand Name Aricept
Product Name Alzheimer's Day Awareness
Business Sector Public Safety, Health & Hygiene
Date of First Publication 9/21/2007
Market Finland
Country of Production Finland
Language English
Type Television & Cinema
Length 75 seconds
Tagline Talk to your doctor.
Awards The New York Festivals International Advertising Awards in All Media, 2007 (Silver World Medal) for Medical Products
Eurobest, 2007 (Eurobest Bronze) for Toiletries & OTC Pharmacy
Art Director Mikko Torvinen
Copywriter Erkko Mannila
Director Tommi Pietilainen
Producer Jukka Valtanen
Account Supervisor Johanna Paavilainen, Karolina Mattsson
Advertiser's Supervisor Carolina Lockmer