Indian Mum

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Released:	September 2007
Avertiser:	Tilda
Brand name:	Tilda Steamed Basmati
Agency:	Ogilvy London
Country:	United Kingdom
Tags:	Savoury Foods

Credits:

This TV spot out of Ogilvy, London is the first for Tilda in four years and is part of a multimedia campaign to drive re-appraisal of the brand by quality conscious consumers. The TV spot sees an Indian distraught and upset that her son has started to cook his basmati rice in the microwave. She is seen sitting on her sofa in utter disbelief that he has shunned her Basmati rice as well as the family values and tradition, and instead he has chosen to embrace Tilda Steamed Basmati. Evidently the new microwaveable rice tastes no different to his mother’s, and it can be made in just two minutes.
Product: Tilda Steamed Basmati Rice
Agency: Ogilvy Advertising, London
Executive Creative Director: Malcolm Poynton
Creative Director: Justin Barnes & Ben Callis
Art Director: Charlotte Lawrence
Director: Tony Barry
Production: Academy
Account Director : Mike Taylor
Planning Partner : Nick Baker