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Spot: Accidents at Sea

TV-Spots COASTGUARD WATER SAFETY DDB NEW ZEALAND

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Released: October 2007
Avertiser: COASTGUARD (Tag)
Brand name: COASTGUARD WATER SAFETY (Tag)
Agency: DDB NEW ZEALAND (Tag)
Country: New Zealand (Tag)
Category: Public health & safety (Tag)

Tags: Social Advertising (Tag), tv-spot (Tag), Work (Tag)

Credits:

DDB New Zealand were tasked with creating awareness that a simple accident at sea can end in tragedy. This latest spot for NZ Coastguard addresses the complacency the public has towards boating. It simply demonstrates that unlike a car, you can't walk for help or rely on someone to be passing by.

Product : Coastguard New Zealand
Agency : DDB New Zealand
Creatives : Toby Talbot (Executive Creative Director)
Regan Grafton & Bridget Short (Deputy Creative Director)
Carlos Savage (Copywriter)
Damian Galvin (Art Director)
Judy Thompson (Agency Executive Producer)
Claire Morton (Agency Producer)
Director(s) : Perry Bradley

Prod. Co. : Film Construction New Zealand
Country : New Zealand
Other Credits : Audio: Jon Cooper @ Liquid Studios.
Post: Post Modern.

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