Credits:
A new campaign for the Road Safety in order to promote a strict respect of rules for all users of the road. 9 out of ten accidents are the results of traffic law infringement and most of these the result of a small rule infringement.
The films based on the concept “Just” – “You are driving just a bit to fast”, ”You have just read a text”, “You have just forgotten to indicate you were turning” – remind that we are all prone to sometimes, infringing “just” a bit the rules but that the consequences can be tragic.
Title "Automotive Indulgence"
Original Title "Complaisance auto"
Agency Lowe Stratéus
City Paris
Advertiser Ministère de l'Ecologie, du Développement et de l'Aménagement Durables
Brand Name DCSR
Product Name Road Safety
Business Sector Road Safety
Campaign Name Only a Little
Date of First Publication 10/14/2007
Market France
Country of Production France
Language French
Type Television
Length 30 seconds
Awards Prix de la campagne citoyenne, 2008 (Winner) for Authorities and Affiliates
