Renault: Too Demanding

Credits:

Through 4 "dreamlike" scenes, a sort of parallel, but in fact very real world, the new Laguna demonstrates, in total transparency, the advantages that make it comparable to the best in its category.

The launch of the new Laguna is an opportunity for Renault to give a new boost to the Brand. The objective is to bring awareness to all the work carried out over the last six years to improve, optimize, correct, raising the new Laguna to a standard of quality equal to that of its closest competitors.

Through "you can never be too demanding", the global communication campaign, at a European level alone, underlines through transparency, reflection, the high standard of the very basics which are road holding, security, robustness, comfort. The 3 years warranty of 150 000 km brings added proof to the communication.

Product: Renault Laguna

Agency: Publicis, Frankfurt
Creative Director: Stefan Ganser
Copywriter: Joern Weller
Art Director: Stefan Leick
Producer: Moritz Merkel, Kristin Hirt
Director: Daniel Askill
Production: @radical.media, Berlin
TV Production: Sabina Schuchmann
Sound Production: Laurent Favard, Boris Nicou (WAM)