Nobody's children foundation: Execution

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Released:	October 2007
Avertiser:	Nobody's children foundation
Agency:	McCann Erickson Warsaw
Country:	Poland
Category:	Public awareness messages
Awards:	Golden Drum 2007 Golden Drum 2007 TV Silver Cannes Lions 2008 Film Bronze EACA Care Awards 2008 ACTDOVE 2008
Tags:	Festivals and Competitions Cannes 2008 Social Advertising

Credits:

Child in the net' campaign (part of european safer internet academy program)

Advertiser: NOBODY'S CHILDREN FOUNDATION/NASK
Product/Service: SAFER INTERNET ACADEMY PROGRAM
Entrant Company, City: McCANN ERICKSON POLSKA, Warsaw
Country: POLAND
Advertising Agency, City: McCANN ERICKSON POLSKA, Warsaw
Country: POLAND
Copywriter: Robert Olszewski/Blanka Lipinska/Magda Komorek
Art Director: Blanka Lipinska
Agency Producer: Mira Klajnberg
Account Supervisor: Katarzyna Assendi
Production Company, City: DYNAMO FILMS, Warsaw
Country: POLAND

Synopsis

The campaign aims at making Polish parents more aware of what content their children can find while using the Internet without any parental advisory. This could help adults determine what is and what is not appropriate for their children.

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Nobody's children foundation: Execution

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