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The Making Of "WWF Money"

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Spot: WWF: Money

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Released: October 2007
Brand name: WWF (Tag)
Agency: DM9DDB (Tag)
Country: Brazil (Tag)
Category: Public awareness messages (Tag)
Awards: IAA Responsibility Award 2008 Silver (Tag),
IAA Responsibility Awards (Tag),
ACTDOVE 2008 (Tag),
FIAP 2008 Television Bronze (Tag)

Tags: tv-spot (Tag), Creativity (Tag), Social Advertising (Tag), Creative review (Tag), Chain reaction in world's creativity (Tag), Behind the scene (making of commercials) (Tag), Festivals and Competitions (Tag), Behind The Scene (Tag), Work (Tag), Good! (Tag), Best of the month (Tag)

Credits:

Title: "Money"
Agency: DDB Brasil
City: São Paulo
Advertiser: World Wildlife Fund
Brand Name: WWF - Brasil
Date of First Publication: 9/2007
Country: Brazil
Tagline: It all comes around. Protect your planet.
Creative Director: Sergio Valente
Art Director: Julio Andery
Copywriter: Rodolfo Sampaio, Aricio Fortes
Account Director: Alcir Gomes Leite, Suzana Poli, Ana Paula Grassmann Andery
Agency Producer: Jaqueline Couto, Vanuza Passos, Gilberto Pires (Gibinha)