Sire: Let the children play their game

Credits:

Thousands of kids in the Netherlands play sports enthusiastically every
weekend. And their parents cheer them on with equal or even greater
enthusiasm. That’s great. But enthusiastic support too often turns into
verbal aggression these days. And there are parents and coaches that
would actually like to take over the game from the kids completely.
That’s why the Institute for Non-Commercial Advertising (SIRE) is
launching the campaign: 'Let the children play their game"

Product : SIRE

Agency : UbachsWisbrun/JWT Amsterdam
Creatives :
* Bart Kooij (Executive Creative Director)
* Nico Akkerman (Executive Creative Director)
* Martijn van der Werf (Senior Art Director)
* Thijs de Boer (Senior Copywriter)
* Sasja van Nie (Agency Producer)
* Suzanne Huisman (Producer)
Director(s) :
* Hein Mevissen
Prod. Co. : Pink Rabbit
Country : Netherlands
Other Credits : Music, SFX: Geert van Galen (Studio de Keuken)