Dick's: Soccer

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Released:	November 2007
Brand name:	Dick's Sporting Goods
Agency:	Wieden + Kennedy Portland
Country:	USA
Category:	Retail stores & rental companies

Credits:

Description / Synopsis

Pro athletes wearing Nike Pro Cold Weather apparel beat their non-Nike wearing competitors. When you play cold you are distracted. Athletes stay focused and warm in Nike Pro Cold apparel.

Context

Communicate two things to HS athletes: 1. Nike Pro Cold Weather apparel is the best advanced first layer garment in the industry. 2. Establish Dick’s Sporting Goods as the destination for Nike Pro cold Weather apparel.


Title "Soccer"
Agency Wieden + Kennedy
City Portland
Production Company: Furlined
Advertiser DICK's Sporting Goods
Brand Name Dick's
Product Name Nike Pro Cold
Business Sector Outdoor Sports & Athletics
Campaign Name Nike Pro Cold (See the campaign)
Country of Production United States
Language English
Type Television
Length 15 seconds
Tagline The Athletes Secret Weapon

Creative Director Tyler Whisnand, Mike McCommon
Associate Creative Director Shannon McGlothin
Art Director Jay Kamath
Copywriter Craig Baldo, Nathan Goldberg
Director The Perlorian Brothers
Account Director Dianne Villarreal
Agency Producer Jennifer Fiske
Agency Executive Producer Ben Grylewicz
Post Production R!OT (Riot)
Audio Post Production Lime Studios