Credits:

Context
Increase Five Live audiences by communicating its breadth of live content

Philosophy/Solution
The campaign seeks to dramatise what makes BBC Radio 5 Live special - its ability to take you to where the action is, as it happens. By showcasing three different scenarios the campaign demonstrates the breadth of coverage offered with an emphasis on live sport, news and entertainment.
Title "Chase & Football"
Agency RKCR Y&R
City London
Portfolio Also see this ad in the agency portfolio
Production Company: Red Bee media
Advertiser BBC
Brand Name BBC
Product Name Radio 5 live
Business Sector TV/Radio Programs & Stations
Campaign Name BBC Radio 5 Brand Campaign (See the campaign)
Date of First Publication 11/9/2007
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 45 seconds

Art Director Andy Forest
Copywriter Nicola Hawes
Director David Lodge
Account Planner Jon Tipple
Editor Mark Edinoff
Post Production The Quarry
Audio Post Production Grand Central