McCain Real Ovenbake Chips: The Chip with Goodness In (Mmmm)

	View online or Subscribe now
Released:	November 2007
Avertiser:	MCCAIN
Agency:	NET#WORK BBDO
Country:	South Africa
Category:	Savoury foods

Credits:

Description
------------------------------------
We relaunched McCain Real Ovenbake Chips as "The Chip with Goodness In" because they are 95% fat free and have 0% cholesterol. We were briefed to come up with an intergrated campaign using traditional and non traditional media elements.

Creative Commentary
------------------------------------
Shot in the mocumentary style, these ads play off similar similar news stories given attention recently in the South African media, of sightings of various kinds These are just three of the six spots currently flighting on tv and a 90 seconder flighting in cinemas all available at www.thegoodchip.co.za and on youtube.
--------------------------------------------------------------------------------

Product : McCain Real Ovenbake Chips
Agency : Net#Work BBDO
Creatives : Julian Watt (Executive Creative Director)
Graeme Jenner (Creative Director)
Sean Harrison (Art Director)
Tim Beckerling (Copywriter)
Caroline Switala (Agency Producer)

Director(s) : Trevor Clarence

Prod. Co. : Terraplane
Country : South Africa