Credits:

Legendary graphic designer Stefan Sagmeister was interviewed as part of a series of films made for D&AD as this year's call for entries.

The second in the series of animated films for the D&AD Awards 2008 Call for Entries - Stefan Sagmeister describes the creative process behind his Yellow Pencil-winning AIGA Detroit poster. The film may answer the question, ‘But is it a Pencil?’ but it raises just as many about the nature of creativity and the creative process itself. Krzystof Bierski and Camila Carlow from Goldsmith’s College, London – a Student Awards 2007 in-book team –

Product : D&AD Awards 2008 Call for Entries
Agency : Saatchi & Saatchi London
Creatives :

Camila Carlow and Krzysztof Bierski (Creatives)
Paul Domenet (Copywriter)
Brian Connolly (Art Director)
Toby Clifton / Lexy Stingl (Producer)

Director(s) :

Prod. Co. : unknown
Country : Worldwide