This whole shadow concept is a blatant rip-off of British artists Noble and Webster. They have being doing their shadow sculptures for over 10 years. Just another fine example of the corporate big guy ripping off the talented underdog. Shame!!

no it's not a rip off of noble and webster. other people were doing this stuff long before them.
check out shigeo fukuda (from 40 years ago!) or fred erdekens.
noble and webster are the rip-offs. at least john lewis don't try and pass off their recycling of an old idea as 'art' and charge people thousands of pounds for it.

see here for more shadow artists.
unless you're noble and webster in which case it may be a little embarassing...
http://www.pant...