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| Released: | December 2007 |
| Avertiser: | DANISH ROAD SAFETY COUNCIL |
| Agency: | Far From Hollywood |
| Country: | Denmark |
| Awards: |
Epica Awards 2007
Epica 2007 Interactive Winner |
| Tags: |
Festivals and Competitions
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The spot is a hoax of a online news report. The news report covers the extreme means taking into effect in order to get the last male speed devils (aged 20-40) to pay attention to city speed limits in Denmark.
Results
The film has had 11 millions viewings world wide. The spot made 29% of all men in Denmark think whether they were speeding in cities or not.
speed bandits