Credits:
Fido, a Canadian wireless provider, created the billboards in conjunction with Bos, Toronto to celebrate the holiday season and promote wireless video calling. They feature a man and a woman each projected onto separate buildings. Initially both are static and then suddenly the young couple begins to interact with one another as video is projected onto the buildings.
The billboards, created in partnership with BOS Toronto, will be projected up on different buildings throughout Toronto’s downtown core from December 6th to December 29th. They are being projected by BC-based Media Merchants using high-power light projectors.
Client: Fido
Client: Sébastien Moise, Marketing Manager, Fido
Creative Agency: Bos Toronto
Creative Directors: Roger Gariepy, Chad Borlase, Gary Watson
Art Director: Ibraheem Youssef
Copywriter: Mwewa Frederick Nduna
Client Service: François Mailloux, Erin Gooderham
Production: Sugino Studios
Post Production: The Studio Upstairs
Projections: The Media Merchants
Video Production: Stone Canoe
