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MACIF: Automotive

TV-Spots   BETC EURO RSCG
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Credits:

Title: "Automotive"
Original Title: "Auto"
Agency: BETC Euro RSCG
Production Company: Partizan Midi Minuit
Advertiser: Macif
Brand Name: MACIF
Campaign Name: Human Chain
Date of First Publication: 6/23/2006
Market: France
Soundtrack/Song: "True Colors"
Awards: EFFIE France, 2007 (Winner) for Banking, Insurance

Creative Director: Michele Cohen
Art Director: Florence Bellisson
Copywriter: Veronique de Surmont
Director: Raphael Frydman
Agency Producer: Damien Fournier Perret
Account Manager: Stephanie Bracciale, Julien Manteau
Music: Christophe Caurret
Advertiser's Supervisor: Charles Mainguet, Jean-Michel Febvin, Sophie Nicouleaud