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Spot: Cannes Lions 2007 Film Bronze - MATTRESS
- See all works from the Campaign: American Legacy Foundation (Truth) (Tag)
- Released: June 2007
- Avertiser: AMERICAN LEGACY FOUNDATION (Tag)
- Brand name: Cannes Lions 2007 (Tag)
- Agency: ARNOLD WORLDWIDE (Tag)
- Country: USA (Tag)
- Category: Public health & safety (Tag)
- Awards: London Awards 2007 TV Public Service/Social Welfare Campaign Silver (Tag), Cannes Lions 2007 Film Bronze (Tag)
Category: Public Health & Safety
Title: MATTRESS
Advertiser/Client: AMERICAN LEGACY FOUNDATION/TRUTH
Product/Service: ANTI-SMOKING
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Title: MATTRESS
Advertiser/Client: AMERICAN LEGACY FOUNDATION/TRUTH
Product/Service: ANTI-SMOKING
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Production Company, City: VICE FILMS, Brooklyn
Country: USA
Synopsis:
Responding to whether or not there should be a ban on cigarettes, a tobacco company vice president wondered if we shouldn't just go ahead and ban sleep. According to him, the majority of people die in the their sleep.
Tags:
Creative review (Tag), News (Tag), Festivals and Competitions (Tag), tv-spot (Tag), Creativity (Tag), Work (Tag), Best of Alex Bogusky (Tag)
















