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Spot: Cannes Lions 2007 Film Bronze - SWEET SMOKES

TV-Spots AMERICAN LEGACY FOUNDATION Cannes Lions 2007 ARNOLD WORLDWIDE

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See all works from the Campaign: American Legacy Foundation (Truth) (Tag)
Released: June 2007
Avertiser: AMERICAN LEGACY FOUNDATION (Tag)
Brand name: Cannes Lions 2007 (Tag)
Agency: ARNOLD WORLDWIDE (Tag)
Country: USA (Tag)
Category: Public health & safety (Tag)
Awards: London Awards 2007 TV Public Service/Social Welfare Silver (Tag), Cannes Lions 2007 Film Bronze (Tag)

Category: Public Health & Safety
Title: SWEET SMOKES
Advertiser/Client: AMERICAN LEGACY FOUNDATION/TRUTH
Product/Service: ANTI-SMOKING
Entrant Company, City: ARNOLD, Boston
Country: USA
Advertising Agency, City: ARNOLD, Boston
Country: USA
2nd Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Production Company, City: VICE FILMS, Brooklyn
Country: USA

Synopsis:

The flavour of cigarettes seen to be those that appeal to children.