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Spot: Roadkill

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Released: August 2007
Avertiser: NEW BALANCE (Tag)
Brand name: NBZIP (Tag)
Agency: Almighty (Tag)
Country: USA (Tag)
Category: Clothing & footwear (Tag)

Tags: tv-spot (Tag), CLOTHING/FOOTWEAR (Tag), Creativity (Tag)

Credits:

New Balance via Almighty, Boston, Biscuit director Russ Lamoureux and vfx by Shilo.

Roadkill” is part of a major campaign initiated by Almighty for the NB Zip technology. It was made in conjunction with the site http://www.nbzip.com/

Title: Roadkill
Brand: New Balance
Advertising Agency: Almighty, Boston
Creative Director: Chris Smith and Joe Polevy
Associate Creative Director / Art Director; Chad Portas
Writer: Andrew Jasperson
Producer: Liz Shook
Executive Producer: Matthew Charde

Production Company - live action: Biscuit Filmworks (Los Angeles)
Director: Russ Lamoureux
Executive Producer: Shawn Lacy and Eric Stern
Line Producer: Lisa Stockdale
Director of Photography: Joost Van Starrenburg

Production Company - Animation: Shilo (New York)
Creative Director: André Stringer / Jose Gomez
Lead Design: Evan Dennis
Executive Producer: Tracy Chandler
Producer: Jeremy Yaches
Animation & compositing: Evan Dennis, Dave Hill
Design Assistant: Stieg Retlin
Assistant 3D Artist: Warren Heimall

Music: Apples in Stereo

Post House: Engine Room (Boston)
Editor: Matt Rogers

Color Correction/ Film Transfer- Nice Shoes (New York)
Colorist: Gene Curley

Sound House: Soundtrack Boston
Audio Engineer and Sound Design: Howard Carle

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