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Credits:

Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Creative Director: Michael Long, Kerry Keenan
Copywriter: Sara Rose, Icaro Doria
Art Director: Lea Ladera, Menno Kluin
Music Producer: Ryan Fitch
Agency Executive Producer: Colin Pearsall
Production Company: MJZ, Los Angeles
Director: Nicolai Fuglsig
Line Producer: Emma Wilcockson
Production Designer: Jeremy Hindell
Director of Photography: Robert Ellswit
Editorial Company: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Charlotte Arnold
Sound Design: Mark Healy
Mix: The Sound Lounge
Mixer: Tom Jucarone
VFX: The Mill, New York
VFX Creative Director: Angus Kneale
Lead Flame Artist: Dan Williams
Flame Artist: Dirk Greene, Adam Grint, Ross Goldstein
VFX Producer: Bethan Thomas
Music Artist: Regina Spektor
Song: Music Box