Yahoo!7 Mail: Losing Lincoln

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Released:	January 2008
Avertiser:	YAHOO!
Brand name:	YAHOO! MAIL
Agency:	Three Drunk Monkeys
Country:	AUSTRALIA
Category:	Internet service providers

Credits:

The brief was to create a television campaign to promote the new Yahoo!7 Mail product - a highly acclaimed free email service. The idea behind the campaign is to give people a reason to switch from their old email services. Hence we see testimonials from a woman who has lost the love of her life because her inbox was full and a man who's marriage is on the rocks because he mistakenly opened a spam email in full view of his wife.

Product : Yahoo!7 Mail
Agency : Three Drunk Monkeys, Sydney
Creatives : Scott Nowell and Justin Drape (Executive Creative Director)
Creative Director, Art Director, Copywriter: Scott Nowell and Justin Drape
Creative: Sam Chappell, Nick Morrissey
Agency Producer: Thea Carone

Director: Three Drunk Monkeys

Prod. Co. : @radical.media
Country : Australia
Other Credits : Business Management: Daniel Deutsch, Brad Amos
Production Company Producer: Johnny Greally
Client: Yahoo!7
Client Contacts: Harry Burt, Melissa Madden, Ross Hoier