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Robertsons Chicken Spices: Creating the mood
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| Released: | January 2008 |
| Avertiser: | ROBERTSONS |
| Brand name: | Robertsons Chicken Spices |
| Agency: | DDB SOUTH AFRICA |
| Country: | South Africa |
| Category: |
Savoury foods
|
| Awards: |
Loerie Awards 2008 TV&Cinema Silver
|
| Tags: |
Award show winner
|
Credits:
The campaign idea was to create a chicken shortage due to Robertsons’ tasty spices. The next step was TV and to show how farmers have to cope with the demand for chicken. Our farmer Pieter has chosen to create a rainy night and a disco environment in the chicken coop to get the chicken in the mood.
Product : Robertsons Chicken SpicesAgency : DDB South Africa Johhanesburg
Executive Creative Director: Gareth Lessing
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak and Madel Fourie
Copywriter: Claudi Potter
Agency Producer: Kathy Scharrer
Director : Anton Visser
Prod. Co. : Velocity
Country : South Africa