Kia Spectra: Gas

Credits:

It’s happened to all of us, we pull up to a gas pump just to realize that our gas tank is actually on the other side of the car. In “Gas,” we follow Kia Spectra owners who, due to amount of time between fill-ups, have forgotten which side the tank is on. We see each of them realize their mistake and then follow them as they maneuver around the gas station or try stretching the hose all the way around to the other side of the car.

It’s a simple human truth, and an effective way of highlighting a key benefit of the Spectra,

excellent gas mileage.”

Product : Kia Spectra
Agency : davidandgoliath
Chief Creative Officer/Copywriter: David Angelo
Executive Creative Director: Colin Jeffery
Art Director: Denison Kusano
Art Director: Federico Callegari
Copywriter: John Guynn
Exec Agency Producer: Carol Lombard
Agency Producer: Paul Albanese
Prod. Co. : Believe Media
Country : United States of America