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Spot: IKEA: Sleep abc / Азбука сна

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Released:	January 2008
Brand name:	ikea
Agency:	Instinct
Country:	Russia
Category:	Retail stores & rental companies
Awards:	IDEA 2008 TV Silver ADCR Awards 2008 Kyiv Festival 2008 Kyiv Festival 2008 TV Bronze
Tags:	tv-spot Work Правда в глаза Festivals and Competitions Creative review

Credits:

Advertising Agency:	INSTINCT , Moscow, RUSSIA
Executive Creative Director:	Ilya Selikhov
Creative Director:	Yaroslav Orlov/Roman Firainer
Copywriter:	Yaroslav Orlov
Art Director:	Roman Firainer
Agency Producer:	Suzanna Al-Samaray
Account Supervisor:	Tatiana Rudakova
Advertiser's Supervisor:	Polina Pashkevich
Production Company:	JUST PRODUCTION , Moscow, RUSSIA
Director:	Michael Frings
Producer:	Ilya Medovy
Lighting Cameraman:	Andrei Makarov
Editor:	Dmitry Orel
Post Production:	Park Production
Music: Artist/Title:	Frere Jacque
Date Of 1st Transmission:	25/01/2008
Entrant Company:	INSTINCT , Moscow, RUSSIA

Synopsis
IKEA is proud of knowing everything about sleeping - literally from A to Z. The spot visualizes different people sleeping in different ways. Bedroom furniture from IKEA is an ABC, and miracle of sleeping is built from its letters.

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