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Spot: Adidas running apparel: AdiBOOST

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Released:	January 2008
Avertiser:	ADIDAS
Agency:	WHYBIN TBWA
Country:	New Zealand
Category:	Clothing & footwear
Tags:	Guerilla Work ambient Ambient media

Credits:

The 2007 adidas Auckland Marathon had 11,000 runners determined to reach their impossible. With the finish line 42 kilometres away, they needed more motivation. At the 17 km mark, they got 50 knots of it from a custom built, hurricane fan created by TBWA Whybin Auckland. Exhausted runners opted in to the adiBOOST lane and were pushed from behind by a massive blast of air. Giving them a much-needed second wind to power them through to the finish line.

Product : adidas running apparel
Agency : TBWA\Whybin Auckland
Executive Creative Director: Andy Blood
Art Director: Karen Maurice-O'Leary
Copywriter: Verity Butt
Country : New Zealand

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