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Spot: Nike Jordan: It's Not About the Shoes

TV-Spots  NIKE AIR JORDAN WIEDEN + KENNEDY
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Released:  January 2008
Avertiser:  NIKE
Brand name:  NIKE AIR JORDAN
Agency:  WIEDEN + KENNEDY
Country:   USA
Category:  Clothing & footwear

Credits:

Found footage of 10 Jordan athletes.

Title "It's Not About the Shoes"

Agency Wieden + Kennedy
City New York
Production Company: PS260
Advertiser Nike
Brand Name Jordan
Business Sector Athletic Footwear
Date of First Publication 1/16/2008
Country of Production United States
Language English
Type Television
Length 60 seconds
Tagline Become Legendary
Executive Creative Director Kevin Proudfoot, Todd Waterbury
Creative Director Keith Cartwright
Art Director Bekah Sirrine
Copywriter Scott Hayes, Lu Chekowsky
Account Director Justin Burke
Account Executive Juan Reyes
Agency Producer Gary Krieg, Sarah Edwards
Music Company / Composer Elias Arts
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