AXE DEODORANT: 'THE GAMEKILLERS'

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Released:	January 2008
Avertiser:	AXE
Agency:	BBH
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Cannes Lions 2008 Film Bronze
Tags:	Cannes 2008

Credits:

Advertiser: UNILEVER
Product/Service: AXE DEODORANT
Entrant Company, City: BBH, New York
Country: USA
Advertising Agency, City: BBH, New York
Country: USA
Executive Creative Director: Kevin Roddy
Copywriter: Jon Randazzo
Art Director: Jon Randazzo
Agency Producer: Julian Katz
Account Supervisor: Becca Lawson, Megha Desai & Bharat Kumar
Production Company, City: @radical.media, New York
Country: USA
Producer: Jon Kamen & Justin Wilkes
Director: McCoubrey Brothers
D.O.P/Lighting Cameraman: Emmanuel Lubeski
Editor: Radical Media
Other Credits: Head Of TV For BBH - Bruce Wellington

Synopsis

After the success of the Axe Deodorant Production, "The Gamekillers," in 2006, MTV picked it up as a series for the fall of 2007. As a result, we created five new half-hour episodes that asked the question, "Do you have what it takes to win in the mating game?" Since Axe is a brand that is more than a personal care product, it is an aid for guys in the art of seduction, "The Gamekillers" was designed to give Axe a content platform to give guys the tools they needed to succeed via tips, advice, and insights throughout the show.

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AXE DEODORANT: 'THE GAMEKILLERS'

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