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| Released: | January 2008 |
| Avertiser: | DHL |
| Agency: | Ogilvy & Mather Beijing |
| Country: | China |
| Category: |
Transport, travel & tourism
|
| Tags: |
tv-spot
Work |
"The client wanted a TV campaign harping on a rather generic USP of the express delivery category. However, we decided to feature the contrary," said creative director Michael Wong.
Prooduct : DHL
Agency : Ogilvy & Mather, Beijing
Executive Creative Director: KweiChee Lam
Executive Creative Director: Nils Andersson
Creative Director/ art director: Michael Wong
Art Director: XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Director: JinJing Zhu
Prod. Co. : JQK Production, Beijing
Country : China
Other Credits : Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu