Pondicherry Yoga Festival: Stretch

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Released:	February 2008
Brand name:	YOGA
Agency:	JWT, India
Country:	INDIA
Category:	Entertainment & leisure

Credits:

Traffic Cops, Flower Sellers, Rikshaw Pullers, Pedestrians and Lifeguards on the beach, all striking unusual Yoga poses in the usual places. This TVC from JWT India combined with ambient street activity achieved media headlines across all leading newspapers and resulted in a huge surplus of participants and health tourists from the targetted cities.
Product : Pondicherry Yoga Festival
Agency : JWT India
Creatives : Paul Jacob : Stretch Festival SoundTrack (Designer)
Senthil Kumar (Executive Creative Director)
Shiv Parameswaran (Art Director)
Senthil Kumar (Copywriter)
Mark Manuel (Agency Producer)
Director(s) : Gerald Appasamy
Prod. Co. : StillWaters
Country : India