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OLD SPICE HAIR AND BODY WASH : Is It Right for Me?
Stills from video click to enlarge
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| Released: | February 2008 |
| Avertiser: | OLD SPICE |
| Agency: | Wieden + Kennedy Portland |
| Country: | USA |
| Category: |
Toiletries & pharmaceuticals
|
| Awards: |
Cannes Lions 2008 Film Silver
|
| Tags: |
Cannes 2008
|
Credits:
Synopsis
This spot is a spoof of the typical American pharmaceutical commercial. In it, men and boys of various ages express concern over their own individual hair/body hair combinations and wonder if Old Spice Hair and Body Wash might be right for them.
Agency: Wieden + Kennedy, Portland
Creative Directors: Mark Fitzloff, Monica TaylorCopywriter: Mark Fitzloff
Art Director: Aaron Allen
Producer: Andrés Murillo
Assistant Producer: Juliana Montgomery
Executive Creative Directors: Steve Luker, Jelly Helm
Agency Executive Producer: Ben Grylewicz
Production Company: Smith & Jones
Director: Peter Darley Miller
Executive Producer: Donna Portaro
Producer: Carla Tate
Editor: Peter Wiedensmith @ Joint
Post-Production company: Joint
Audio Post-Prod. company: Digital One
Color Correction: Bobine
Music: Beacon Street Studios
Executive producer: Adrea Lavezzoli