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| Released: | February 2008 |
| Avertiser: | TARGET |
| Country: | USA |
| Category: |
Retail stores & rental companies
|
The latest two outdoor Target promos from Digital Kitchen’s Chicago office couldn’t be more different. “Art Transports” is clad in Target’s trademark red and white palette and centered around a cute girl who bikes, snowboards and drifts through musical landscapes.
The outdoor venue encourages longer form messaging and a more relaxed paced than the typical frenetic demands of a :30 broadcast spot. DK handled the shift in medium well.