Friends: Mean Words

Credits:

Shot over a single epic day with an unpaid cast and crew, the spot follows the daily grind of a bullied child as he trudges to and from school, the various insults thrown at him taking on a physical presence as words cast in a black heavyset font. As the spot goes on the words build up under his bed, fall from his schoolbooks, stick in his back pocket as he lies on his bed reading a comic. Until one day someone says hello to him instead.

Agency: Lowe Brindfors

Agency Producer: Sofia Belini
Creative: Alexander Fredlund; Kalle Hakanson
Director: Emil Mцller
Production: FLX
Producer: Ylva Axell
Director of Photography: Crille Forsberg
Post Production: Morgankane
Music: Peter Von Poehl, Story of the Impossible
Brand: Friends