Volkswagen Polo United: Phone Call

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Released:	February 2008
Avertiser:	Volkswagen
Brand name:	VW Polo United TDI
Agency:	AGENCE .V.
Country:	France
Category:	Cars
Awards:	Cannes Lions 2008 Film Bronze
Tags:	Cannes 2008

Credits:

Title: EXPERT
Advertiser: VOLKSWAGEN
Product/Service: VW POLO CONCEPT TDI
Entrant Company, City: AGENCE .V., Saint Ouen
Country: FRANCE
Advertising Agency, City: AGENCE .V., Saint Ouen
Country: FRANCE
Creative Director: Christian Vince
Copywriter: Pierre Riess
Art Director: Romain Guillon
Agency Producer: Corinne Persch
Account Supervisor: Alban Callet/Nathalie Cortial/Sophie Labat
Advertiser's Supervisor: Thierry Lespiaucq/Olivier Bizot/Olivier Battut
Production Company, City: LES TELECREATEURS, Paris
Country: FRANCE
Director: David Horowitz

Synopsis

With the traditional Volkswagen tone & style, this campaign focuses on the attractiveness of a Polo TDI at less than 10000€. The TV commercial shows someone so surprised by the price of the Polo that she thinks it must be a second hand car. The film is the first to initiate a new advertising saga typical of Volkswagen.

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Volkswagen Polo United: Phone Call

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