ГИБДД России и РСА: Везучий/DEVILISH LUCKY

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Released:	February 2008
Avertiser:	ГИБДД
Agency:	YesTasteWinNow
Country:	Russia
Category:	Public health & safety
Tags:	tv-spot Work Social Advertising Правда в глаза Russian nominees to Cannes Lions 2008 Creative review Award show winner

Credits:

Advertising Agency: YesTasteWinNow , Moscow, RUSSIA
Executive Creative Director: Sune Martin
Creative Director: Fedoror Maxim
Copywriter: Lomakin Dmitry/Beroev Vladimir
Art Director: Bazhenov Alexander/Beroev Vladimir
Agency Producer: Suschinskaya Julia
Account Supervisor: Salov Andrew
Production Company: DTV-MA PRODUCTION HOUSE , Moscow, RUSSIA
Director: Ben Hartenstein
Producer: Alekseev Viktor
Lighting Cameraman: Vasianov Roman
Date Of 1st Transmission: 17/03/2008
Entrant Company: YesTasteWinNow , Moscow, RUSSIA

Synopsis
For the last 15 years, the number of cars has increased by three and a half times. The propagation of safe driving has actually been stopped. The old Soviet one died, though the new one has not been started yet. As a result 32,000 of people perish on Russian roads annually.

Therefore we tried to develop the advertising campaign which would

- Brightly and persuasively help to attract attention to the problem.
- Demonstrate that the infringement of any of the mostly ignored rules will be enough for a tragedy.