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Spot: Trident soft gum: Mess With Your Head

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Released:	February 2008
Avertiser:	TRIDENT
Brand name:	TRIDENT GUM
Agency:	JWT, London
Country:	United Kingdom
Category:	Baking & sweet foods
Tags:	tv-spot Creativity

Credits:

JWT London was tasked with communicating the softness of Trident Soft Gum. This commercial depicts the mental chaos created in a man's head stimulated by the product. Sinking into a sensorial world of unexpected softness, we follow the psychologicial chain reaction as he goes on a surreal expedition of messed thought and fragmented memories in his Trident inspired subconscious.

Product : Trident
Agency : JWT London
Editor: Rick Russell
Executive Creative Director: Russell Ramsey
Creatives: Phillip Meyler/Darren Keff
Agency Producer: Dean Baker
Producer: Adam Lyne
Assistant Producer: Anna Church
Director: Blue Source
Prod. Co. : MJZ
Country : United Kingdom

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