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Paso de los Toros: Kisses
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| Released: | February 2008 |
| Avertiser: | PEPSICO |
| Brand name: | Paso de los Toros |
| Agency: | BBDO ARGENTINA |
| Country: | Argentina |
| Category: |
Non-alcoholic drinks
|
| Awards: |
Cannes Lions 2008 Film Bronze
|
| Tags: |
Cannes 2008
|
Credits:
"Enough of that sweetness, being sweet doesn't quench thirst."
A sweet love story between two sweet love birds.
Advertiser: PEPSICO BEVERAGES ARGENTINA
Product/Service: Paso de los Toros TONIC WATER
Entrant Company, City: BBDO ARGENTINA, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: BBDO ARGENTINA, Buenos Aires
Country: ARGENTINA
Executive Creative Director: R. Grau/ R. Rodríguez Cohen/ P. Alvarez Travieso/ G. Vecino
Copywriter: Joaquin Espagnol
Art Director: Miguel Usandivaras
Agency Producer: Verónica Zeta / Carlos Cavaciocchi
Account Supervisor: Daniel Albamonte / Cecilia Pacifico
Advertiser's Supervisor: Andrea Alvares/ Martin Cortabarria/ Alessandra Castro
Production Company, City: AWARDS CINE, Buenos Aires
Country: ARGENTINA
Producer: Rambo Damiano
Director: Gomez Aparicio/ Varone/Perez Veiga/ Kalina
Editor: Federico Peretti
Music - Artist/Title: CCCI/ Lost in your eyes
Sound Design/Arrangement: CCCI
Post Production: Awards Post
Product/Service: Paso de los Toros TONIC WATER
Entrant Company, City: BBDO ARGENTINA, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: BBDO ARGENTINA, Buenos Aires
Country: ARGENTINA
Executive Creative Director: R. Grau/ R. Rodríguez Cohen/ P. Alvarez Travieso/ G. Vecino
Copywriter: Joaquin Espagnol
Art Director: Miguel Usandivaras
Agency Producer: Verónica Zeta / Carlos Cavaciocchi
Account Supervisor: Daniel Albamonte / Cecilia Pacifico
Advertiser's Supervisor: Andrea Alvares/ Martin Cortabarria/ Alessandra Castro
Production Company, City: AWARDS CINE, Buenos Aires
Country: ARGENTINA
Producer: Rambo Damiano
Director: Gomez Aparicio/ Varone/Perez Veiga/ Kalina
Editor: Federico Peretti
Music - Artist/Title: CCCI/ Lost in your eyes
Sound Design/Arrangement: CCCI
Post Production: Awards Post
Synopsis
For Valentine's Day, the spot was launched for Paso de los Toros, the tonic water of Pepsico Beverages. Using the concept "Cut it out with the sweetness, sweetness doesn't quench your thirst", the spot aims at separating the brand as the best choice in the sweet soft drinks segment. In the local market, Paso de los Toros has been quenching the thirst with more intense and more acid flavors for years and has positioned itself as the different soft drink in a world where sweetness reigns.