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Spot: DIET 7UP: ELEVATOR SMALL TALK TONY

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Released:	February 2008
Avertiser:	7UP
Brand name:	DIET 7UP
Agency:	BBDO CANADA
Country:	Canada
Category:	Non-alcoholic drinks
Awards:	Cannes Lions 2008 Film Silver
Tags:	Cannes 2008

Credits:

Synopsis

Our client wanted to talk about the inherent 'light'-ness of their diet product compared with their base brand

Advertiser: PEPSI-QTG CANADA
Product/Service: DIET 7UP SOFT DRINK
Entrant Company, City: BBDO CANADA, Toronto
Country: CANADA
Advertising Agency, City: BBDO CANADA, Toronto
Country: CANADA
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Copywriter: Peter Ignazi
Art Director: Carlos Moreno
Agency Producer: Adrian Gunadi
Account Supervisor: AD: Natalya Lukie / AE: Kelly McGuire
Advertiser's Supervisor: Janelle Lister
Production Company, City: SONS AND DAUGHTERS, Toronto
Country: CANADA
Producer: Jeff Darragh
Director: David Hicks
D.O.P/Lighting Cameraman: Alar Kivilo
Editor: Griff Henderson
Sound Design/Arrangement: Pirate Radio & Television
Post Production: School Editing

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