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Axe Pulse: Quake
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| Released: | February 2008 |
| Avertiser: | AXE |
| Brand name: | AXE DEODERANT |
| Agency: | VEGAOLMOSPONCE |
| Country: | Argentina |
| Category: |
Personal effects - including perfumes, tobacco & luxury items
|
| Awards: |
Cannes Lions 2008 Film Bronze
FIAP 2008 Television Gold
|
| Tags: |
tv-spot
Creativity
Cannes 2008
Festivals and Competitions
|
Credits:
Synopsis
The commercial starts in a solarium. It is still daytime and we see a lot of people treating themselves to a drink. The place is quite large and has a huge pool. There is a guy standing next to the stairs. When a girl approaches him, we start hearing his heart beat. Then he places his hand on the wall and little by little the whole place starts falling apart. But he stays dry and calm to get the girl thanks to the new Axe Pulse.
Product : AXE
Agency : VegaOlmosPonce, Buenos AriesDoP: Marcelo Camorino
Group Creative Director: Hernan Ponce
Art Director: Martin Ponce
Copywriter: Mario Crudele
Head of Broadcast: Roberto Carsillo
Agency Producer: SELVA DINELLI
Executive Producer: Patricio Alvarez Casado
Director : Amando Bo
Prod. Co. : Rebolucion, Buenos Aires
Country : Argentina
Other Credits : Production Director: Claudia Ferrero
Art Director: Daniel Gimelberg
Editor: Patricio Pena
Visual FX Supervisor: Franco Bittolo-Fabian Galvez
3D and Backgrounds: Bitt Animation
Post-production: Metrovision
Post producer: Luis Staffolani
Music: Animal Music
Sound: La Casa Post Sound