Credits:

The singer tells a story about people that live their life happily, without troubles. The girl we see dancing, traded her boyfriend a marriage proposal for a week out in Fortaleza, Brasil; the grandfather we see dancing proposed himself to a girl 60 years younger and the guy with his friends celebrating; well...he just chose his friends over his girlfriend.

Aimed at a teenage audience, the folks in BBDO say the 7Up theme song is bound to become Advertising's Musical Hit of Summer 2008.

7UP: Que Bueno Vivir Como Esta Gente

Client: 7UP
Agency: BBDO, Argentina
General Creative Director: Rodrigo Grau,
Ramiro Rodriguez Cohen
Art Director: Gustavo Chiocconi
Copywriter: Luciano Bellelli
Production Company: Blue
Director: Pucho Mentasti
Editor: Carla Musicansky
VFX: Che Revolutionpost
Sound: CCCI
Musical Artist: Jamon del Mar