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Omo: Roboboy (Dirt is good!)
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| Released: | February 2008 |
| Avertiser: | OMO |
| Brand name: | OMO LAUNDRY DETERGENT |
| Agency: | BARTLE BOGLE HEGARTY |
| Country: | United Kingdom |
| Category: |
Household maintenance & pet products
|
| Awards: |
Cannes Lions 2008 Film Bronze
|
| Tags: |
Cannes 2008
|
Credits:
Dirt is good! Although it might sound strange for a laundry brand like OMO to say this, Unilever believe, that this type of dirt is good: it's an important part of a child's development.
Brand: Omo (Persil)
Advertiser: UNILEVER
Product/Service: OMO LAUNDRY DETERGENT
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Executive Creative Director: John O'Keeffe
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Agency Producer: Helen Powlette
Account Supervisor: Laura Ward-Ongley
Advertiser's Supervisor: Global DIG Vice President: Aline Santos
Production Company, City: BIKINI, London
Country: UNITED KINGDOM
Producer: Dominic Wilcox
Director: Philippe Andre
D.O.P/Lighting Cameraman: Julien Whatley
Editor: Rich Orrick/Work
Music - Artist/Title: Rachael Portman/"Roboboy"
Sound Design/Arrangement: Aaron Reynolds (Wave)
Post Production: The Mill
Animation: The Mill
Product/Service: OMO LAUNDRY DETERGENT
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Executive Creative Director: John O'Keeffe
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Agency Producer: Helen Powlette
Account Supervisor: Laura Ward-Ongley
Advertiser's Supervisor: Global DIG Vice President: Aline Santos
Production Company, City: BIKINI, London
Country: UNITED KINGDOM
Producer: Dominic Wilcox
Director: Philippe Andre
D.O.P/Lighting Cameraman: Julien Whatley
Editor: Rich Orrick/Work
Music - Artist/Title: Rachael Portman/"Roboboy"
Sound Design/Arrangement: Aaron Reynolds (Wave)
Post Production: The Mill
Animation: The Mill
Synopsis
Roboboy is magically brought to life by dirt. As he starts to play and discover the world he gets dirty, and the more dirty he gets, the more he becomes like a child. Finally, Roboboy's greatest wish comes true. He becomes a real boy. Dirt is good, because only by being allowed to get dirty and experience the world can a child truly become a child.