General Electric: Rays
General Electric: Serengeti
General Electric: Lovestory
General Electric: Clouds
General Electric: Bagpack
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| Released: | March 2008 |
| Avertiser: | GENERAL ELECTRIC |
| Brand name: | GE commitment |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Corporate image
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| Tags: |
tv-spot
Work |
Client: General Electric
Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
Executive Creative Director: Don Schneider
Copywriter: Bern Hunter
Art Director: Mike Bond
Director of Broadcast: Regina Ebel
Agency Producer: Filomena Lovecchio
Music Production: Melissa Chester
Production Company: Partizan
Director: Emmanuel Lubezki
Editing House: Crewcuts
Editor: Sherri Margulies
VFX: The Mill
Song: Oceanic, Part 2
One bag fits all.