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Spot: Google GMail: Art Attack

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Released:	March 2008
Brand name:	Gmail
Agency:	Saatchi & Saatchi Russia
Country:	Russia
Category:	Internet service providers
Awards:	ADCR Awards 2008
Tags:	Creative review Festivals and Competitions Stop-Motion

Credits:

Google asked Saatchi & Saatchi Russia to create an educational but engaging video that would tell people Gmail is now available in Russian and also share a few of Gmail's unique features.
Says the creative team: "Holistically the features of Gmail combine to make an interface that feels more intuitive and natural than other mail providers. As such we wanted to create a more organic and human way to talk about their advanced technology. Showing literally that it’s people who build Gmail for other people, and now they’ve done it in Russian."

Product : GMail Russia

Agency : Saatchi & Saatchi Russia
Executive Creative Director: Stuart Robinson
Copywriter: Daniel Lunn
Art Director: Adrian Ely
Agency Producer: Tatiana Gurevich
Country : Russia

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