Scion 2008 tC: Tweaks/No Tweaks 2

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Released:	March 2008
Avertiser:	Scion
Brand name:	Scion tC
Agency:	ATTIK
Country:	USA
Category:	Cars
Tags:	tv-spot Creativity Creative review

Credits:

The new "Tweak/No Tweak" spots are part of ATTIK's 2008 tC Tweak campaign, which over the past months has featured print and outdoor spectacular ads, unique point-of-purchase displays, as well as an online ad campaign -- wherein each creative element points out that small changes can create very meaningful differences. "The main idea for this campaign was based on the fact that the 2008 tC features a few small but impactful changes. To bring those to the attention of our audience, we're challenging and encouraging them to participate in tweaking," said ATTIK's Simon Needham.

PROJECT NAME: Scion tC "Tweaks/No Tweaks 1" and "Tweaks/No Tweaks 2"
DATE OF FIRST AIRING: 3/10/08
RUNNING TIME: 2 x :30
FILMING STAGES/LOCATIONS: The Bridge Studios, Burnaby, British Columbia,
Canada

AD AGENCY: ATTIK
CITY/STATE: San Francisco, CA
GROUP CREATIVE DIRECTOR: Simon Needham
ASSOCIATE CREATIVE DIRECTOR: Ron Lim
COPYWRITERS: Mary Michael Pringle, Noah Phillips, Mina Buehler Monee
SENIOR PRODUCER: Michele Morris
PRODUCER: Joseph Segrove

PRODUCTION COMPANY: Hazel Films, Inc.
CITY/STATE: Beverly Hills, CA
EXECUTIVE PRODUCER: Jamee Natella
DIRECTOR: Simon Needham
DIRECTOR OF PHOTOGRAPHY: Adam Santelli
LINE PRODUCER: Jon Goldberg
CASTING: Kirsten DeWolf
PRODUCTION DESIGNER: Greg Loewen

TELECINE: R!OT
CITY/STATE: Santa Monica, CA
COLORIST: Clark Muller
EDITORIAL COMPANY: Pistolera Post
CITY/STATE: Santa Monica, CA
EXECUTIVE PRODUCER: Elvia Gaitan
EDITOR: Patrick Sheffield

END-TAG/GRAPHICS: Pistolera Post

MUSIC & SOUND DESIGN COMPANY: Population Music in partnership with Ten
Music
CITY/STATE: London, United Kingdom
EXECUTIVE PRODUCER: Rachel Dunn
COMPOSERS: Andy Carroll, Nick Amour
SOUND DESIGN: Lem Jay Ignacio

FINAL MIX: Juice
CITY/STATE: Santa Monica, CA
MIXER (STEREO): Sonia Castro
MIXER (5.1 SURROUND): Bob Gremore