Bonds Youth underwear: Mash

Credits:

The latest Bonds youth underwear collection is a clash of different colors, patterns and styles which led The Campaign Palace, Sydney to naming it 'Mash'. And in the spirit of the product, the 'Mash' was created from an eclectic mix of contrasting iconic dance moves. The dance is performed to Blondie’s 'Heart of Glass', covered in a range of styles.

You can do the Mash for yourself and upload it to the bonds site. If the public like you, your performance will be aired during a prime time TV ad break. So go here and strut your stuff: bonds.com.au

Product : Bonds Youth
Agency : The Campaign Palace, Sydney
Executive Creative Director: please see below
Director : please see below
Prod. Co. : Boomerang Films
Country : Australia
Other Credits : TVC:
Creative Directors: Georgia Arnott and Jon Burden
Creative: Kirsty Gavin
Team Leader: Sasha Firth
Account Manager: Pam Lloyd
Producer: Meredyth Judd
Director: Alex Smith
Choreographer: Leah Howard
Production Company: Boomerang Productions
Producer: Celina Janjic
Editor: Jo Scot

ON-LINE:
Digital Creative Director: Nitin Mistry
Head of Digital Production: Nathan Anderson
Creative Directors: Georgia Arnott and Jon Burden
Team Leader: Sasha Firth
Account Manager: Pam Lloyd
Digital Producer: Meredyth Judd
Production company: Engine
Producer: Celia Nicholas